Privacy policy
# Privacy Policy
Last updated: 16 September 2026
Britbasket respects your privacy. This policy explains how we collect, use, retain and share personal information when you visit britbasket.co.uk, place an order, contact us or otherwise use our services.
## Who Controls Your Information
Britbasket is the data controller for personal information covered by this policy.
Britbasket
Email: britbasket@hotmail.com
Address: 167 Tame Road, Birmingham, B6 7DG, United Kingdom
## Information We Collect
Depending on how you use our store, we may collect:
- Your name, billing address and delivery address;
- Your email address and telephone number;
- Order, return and customer-service information;
- Payment and transaction information;
- Device, browser, IP address and website-usage information;
- Cookie and similar-technology information;
- Marketing preferences and communications;
- Information you voluntarily provide when contacting us.
Payment-card information is generally processed securely by Shopify and the selected payment provider. Britbasket does not ordinarily receive or store complete payment-card numbers.
## How We Use Personal Information
We may use personal information to:
- Process, fulfil and deliver orders;
- Take payments and prevent fraudulent transactions;
- Provide order updates and customer support;
- Manage cancellations, returns, refunds and disputes;
- Operate, maintain and improve our website and services;
- Keep appropriate financial, tax and business records;
- Protect our store, customers and legal rights;
- Send marketing communications where permitted;
- Comply with legal and regulatory obligations.
## Lawful Bases
Depending on the activity, we process personal information because it is necessary to perform a contract with you, comply with a legal obligation, pursue a legitimate interest that does not override your rights, or because you have provided consent.
Where processing is based on consent, you may withdraw that consent at any time.
## Shopify and Service Providers
Our online store is hosted by Shopify. Shopify processes information required to operate the store, checkout and related ecommerce services.
We may share necessary information with trusted service providers, including payment processors, suppliers, fulfilment and delivery providers, website and analytics providers, customer-support and marketing providers, professional advisers, fraud-prevention services and public authorities where legally required.
These parties receive only the information reasonably necessary to perform their services or meet legal requirements.
## International Processing and Fulfilment
Some suppliers, service providers or fulfilment partners may operate outside the United Kingdom. Personal information may therefore be processed internationally.
Where required, we rely on recognised safeguards for international transfers, such as UK adequacy regulations, approved contractual protections or another lawful transfer mechanism.
When an order is fulfilled internationally, necessary delivery information—including the recipient's name, address, telephone number and order details—may be shared with the supplier, fulfilment provider and delivery companies.
## Marketing
We may send promotional messages where you have consented or where otherwise permitted by law. You can unsubscribe using the link in a marketing email or by emailing britbasket@hotmail.com.
Unsubscribing from marketing does not stop essential communications such as order confirmations and delivery updates.
## Cookies
We use cookies and similar technologies to operate the website, remember preferences, maintain the shopping basket, process checkout, understand store performance and, where permitted, support advertising.
Where required, we request consent before using non-essential cookies. You can change cookie preferences through our cookie banner or browser settings. Disabling some cookies may affect store functionality.
## Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, including completing orders, providing support, maintaining legal and accounting records, resolving disputes and enforcing agreements.
## Security
We use reasonable administrative, technical and organisational measures intended to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.
## Your Rights
Depending on the circumstances, UK data-protection law may give you the right to:
- Request access to your personal information;
- Correct inaccurate or incomplete information;
- Request deletion of information;
- Restrict or object to certain processing;
- Receive certain information in a portable format;
- Withdraw consent;
- Object to direct marketing;
- Complain to the Information Commissioner's Office.
To exercise a right, email britbasket@hotmail.com. We may need to verify your identity before responding.
You may contact the Information Commissioner's Office through **ico.org.uk** if you are dissatisfied with how your information has been handled. We would appreciate the opportunity to address your concern first.
## Children's Privacy
Our store is not intended for children who cannot legally enter into a purchase contract. We do not knowingly collect personal information directly from children where parental or guardian consent is legally required.
## External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of websites we do not control.
## Changes to This Policy
We may update this policy to reflect changes to our services, business practices or legal obligations. The latest version will appear on this page with its updated date.
## Contact Us
Britbasket
Email: britbasket@hotmail.com
Address: 167 Tame Road, Birmingham, B6 7DG, United Kingdom